Practice is a founder-led talent representation firm built for elite ballplayers.

We transform your on-field success into off-field opportunity by serving the whole athlete — on the field, in business, and in life.

Practice provides the high-touch support and advocacy that larger agencies rarely prioritize.

Our approach is proactive and precise: we source partnerships that fit your story and goals, negotiate with your interests first, and handle every contract and compliance detail so you can stay focused on the game.

We believe an athlete’s story is their most powerful asset — and perfecting a career, both on and off the field, takes Practice.

Matt Shortall

Founder

I represent elite ballplayers because I’ve lived it. From my first glove to hearing my name on Draft Day, I've felt the weight of chasing the dream without a roadmap to navigate the business behind it.

After my baseball career, I moved into music management and became the advocate I wish I'd had as a player. Seeing talent thrive with the right support lit me up in the same way baseball did.

I later brought that philosophy to startups where I led business development and brand deals – sourcing the type of partnerships that are now available to young athletes.

Now I combine real on-field experience with executive-level industry knowledge to cut through the noise so you can focus on your craft.

Your story is your greatest asset. It takes Practice to perfect it.